As we enter Q2 2025, we’re excited to kick off the new quarter with a major announcement — Already Media has officially acquired Live Casino Comparer, a trusted review platform dedicated to live dealer casino content.
This marks yet another step in our long-term strategy: to grow a powerful portfolio of affiliate brands by combining proven expertise with next-level tech solutions. Live Casino Comparer, founded in 2014 by industry veteran Neil Walker, has consistently delivered in-depth, transparent reviews and educational content for players exploring the world of live casino games.
We see strong potential in the live casino niche — a space where authenticity, trust, and real-time engagement matter most. With its loyal audience and content-driven foundation, Live Casino Comparer is a perfect fit for our ecosystem.
Most importantly, Neil Walker will stay on board as both advisor and active content lead, helping scale the project.
Alina Famenok, CEO of Already Media: “This is another landmark for Already Media, as we continue to acquire brands that expand our reach and can benefit from our technology. We’re excited to get to work alongside Neil to take Live Casino Comparer to new heights. Huge thanks to Ben and the Corfai team for helping us close this deal in just two weeks, which is surely the fastest M&A deal in iGaming history.”
Neil Walker, Founder of Live Casino Comparer: “I couldn’t be more excited to begin this new chapter for Live Casino Comparer as part of the Already Media team. They bring the technical and operational firepower to scale globally, while keeping the spirit of honest, expert-driven reviews at the core.”
We’re grateful to everyone involved in making this deal happen — and thrilled to welcome a new brand (and new talent!) into the Already Media. This is just the beginning.