The new edition of “Point of View” highlights traffic resale trends in 2025 and strategies for building trusted partnerships.
Our experts, Nata, COO at Already Media, and Anna, CEO at Affstellar, will discuss how regulatory changes and user behavior shifts demand new approaches to traffic selection. They will also cover which regions and GEOs will be the most profitable in the coming years.
Traffic resale – is the process of reselling traffic between companies. It helps monetize audiences and optimize ad spending. According to Affbank affiliate networks play a key role in this process. They help find profitable offers and provide support across different GEOs.bing your block.
In 2025, the iGaming market will change due to new technologies and user behavior shifts. Competition for audiences is getting tougher, requiring innovative solutions.
What key challenges will the iGaming market face in 2025?
In 2025, we will likely face the same challenges—intense competition, stricter rules, and higher taxes. Platforms like Google Ads will keep adding restrictions, making it harder to get traffic. Another significant factor is the fast growth of AI. Companies that don’t spend time and resources on it may lose their market position, if not in 2025, then later. – Nata, COO at Already Media
If we talk about traffic, one key trend is the shift to cheaper GEOs. Many companies are shifting their focus from Europe to more affordable regions as traffic acquisition costs in high-priced GEOs have risen significantly, lowering profit margins. Argentina also has a growing interest, and with the IPL already underway, India and Bangladesh are set to be among the most profitable markets. However, it’s important to stay ahead of changes, track early signals, and quickly adapt strategies to new opportunities. – Anna, CEO at Affstellar
Which new traffic sources are becoming popular?
Right now, there aren’t many entirely new traffic sources. However, PPC is making a comeback—more teams are returning to this channel, building new departments, and testing strategies. It’s essential to assess traffic quality across different products and platforms, as source effectiveness heavily depends on GEO specifics and the platforms where products are promoted. – Anna, CEO at Affstellar
Global market changes require regular checks on regions and GEOs. It’s important to review existing regions where a presence is already established while also planning a strategy for entering new markets.
Which regions and GEOs do you see as profitable in 2025? Which new GEOs bear the highest potential?
Tier-1 GEOs are always profitable, but high competition and expensive traffic make them hard to enter and scale.
We take a long-term view—if a region isn’t highly profitable now but has growth potential, we are ready to invest. In 2025, Asia, Africa, and LATAM remain key areas of interest, as these markets are growing fast. – Nata, COO at Already Media
Profitable GEOs depend not only on traffic acquisition costs but also on average transaction value. It’s important to find regions where the cost per user and deposit levels are well balanced.
Right now, some of the most promising markets are LATAM, especially Argentina, and Asia, particularly India and Bangladesh. European GEOs also remain reliable and profitable, especially when working with trusted offers. – Anna, CEO at Affstellar
What gives you a competitive edge over advertisers when working across different GEOs? How do your services and support fit different markets, and what makes them stand out from competitors?
Our main advantage is Worldwide coverage and a wide range of products. We always have ready-made solutions that fit different GEOs and traffic types.
We also offer strong support, fast payouts, and help partners find new profitable regions. We constantly track the market, add relevant products, and provide recommendations on their use. This makes working with us more profitable than dealing directly with advertisers. – Anna, CEO at Affstellar
It’s no secret that mutually beneficial partnerships are the foundation of business success and efficiency. They allow for faster market adaptation and help attract new resources.
How can businesses handle growing competition and market saturation? What strategies are used to attract and retain partners, and what benefits do they gain from such collaboration?
There is no single formula for handling competition. I wouldn’t say we are currently facing intense competition in the market. However, the industry is now focused on traffic quality and long-term partnerships. The key trends are stability and reliability, which are the foundation of successful collaboration with webmasters and advertisers.
Our biggest strength is our service—we provide a high-quality approach to working with partners, making us more competitive than other market players. – Anna, CEO at Affstellar
What advantages do traffic-generating companies get from affiliate networks?
We always try to work directly with advertisers, as it simplifies communication and removes extra links in the chain.
However, we have a few trusted affiliate networks among our partners that we’ve worked with for a long time. In some cases, networks can help onboard products faster or even offer better terms and exclusive deals.– Nata, COO at Already Media
What key factors do traffic-generating companies consider when choosing an affiliate network to work with?
Reputation and reliability come first, so we prefer working with a small group of trusted networks. Detailed analytics and integration with our tracking system are also important. Of course, we check the offer selection and terms, though we rarely find offers we don’t already have. Another key factor is manager expertise—if they don’t understand the basics, we won’t trust them with our traffic. – Nata, COO at Already Media
In summary, the key changes in the iGaming market in 2025 will revolve around the growing interest in more affordable GEOs like India, Bangladesh, and Argentina, as well as the come back of PPC traffic.
Successful strategies include working with trusted offers, focusing on traffic quality, and building long-term partnerships. Companies that adapt to these trends will stay competitive and find new growth opportunities.
A big thank you to our experts for their practical insights and clear guidance!