The year 2024 was transformative for the iGaming and affiliate marketing industry. It brought significant challenges but also extraordinary successes, demonstrating that resilience, adaptability, and innovation remain the pillars of growth. Leading companies, including Already Media and our esteemed partners — PIN-UP Partners, Gambeat, Moon Partners and AdKey.Agency — showcased exceptional achievements and set new benchmarks for the industry.

In this article, we’ll delve into the milestones of 2024, highlighting groundbreaking projects, industry insights, and future plans. From expanding into new markets to redefining approaches to traffic acquisition, these companies have proven their commitment to excellence and innovation.

Already Media

The year 2024 marked a period of explosive growth and transformation for Already Media. Our team expanded significantly, successfully executed a comprehensive 360-degree rebranding, launched multiple simultaneous projects, and conquered new frontiers, particularly in Africa and LATAM. These regions presented unique opportunities, while internal innovations enhanced the quality and outcomes of our work.

A key milestone was the acquisition of Pokerlistings.com, one of the largest poker-focused platforms. This move strengthened our position in regulated markets and reconnected us with our roots, as poker traffic has always been a core strength. We reimagined our approach to products and recognized the renewed potential in this vertical, confident that 2025 will bring even more exciting projects.

Our efforts were duly recognized by the industry, earning us two prestigious awards: Rising Star Affiliate of the Year (2nd Favorite) at the AffPapa Awards and the Best Betting Affiliate Team at the Affhub CPA Voice Awards. These accolades underscore our expertise and market leadership.

We actively participated in the industry, attending over 15 major events such as SiGMA, iGB Live, GGate, Sempro, Affhub, and Conversion Conf. Additionally, we launched a corporate blog featuring iGaming news, introduced the Already Live YouTube channel, and conducted over 20 cross-promotions with leading partners, enhancing our market presence and brand visibility.

The year reaffirmed our ability not only to adapt to change but to drive new standards in the industry. Looking ahead, we anticipate 2025 to be a year of transformation, focusing on SEO advancements, AI integration, and exploring new markets. Exciting challenges and achievements lie ahead!

PIN-UP Partners

In 2024, we demonstrated impressive growth and strengthened our market position. Our team organized three large-scale promotions for partners, with Limitless Eight standing out in particular (the grand prize of the campaign was a Ferrari Roma). Over the course of the year, we attended 14 international conferences, significantly expanding our geographical presence. Additionally, we released three merchandise collections for our affiliates: the award-winning Get Rich or Burn Trying, a limited-edition series inspired by Andy Warhol, and a capsule collection Imperium Rave.

Revisiting our approach to traffic acquisition allowed us to efficiently test partner traffic and offer more favorable terms, including increased rates, higher caps, and rapid scaling. According to our forecast for 2025, one of the key trends will be the demand for higher-quality traffic, driven primarily by organic search. Therefore, we anticipate a significant increase in organic traffic volumes next year, ensuring a steady influx of new users.

Gambeat

In 2024, the key driver of our company’s growth was the professional development of every team member and the ability to seize opportunities in the moment. Among the most significant achievements of the year were scaling the team while increasing performance metrics, creating new positions with a systematic redistribution of responsibilities, which allowed us to focus on core priorities, and increasing traffic volumes in Brazil to 25,000 FTDs per month for a single advertiser.

Our work was significantly influenced by the legalization of the Brazilian market and global changes in key traffic sources. Thanks to the efforts of our in-house ASO team, we were able to find solutions that enabled us to navigate this period with positive results. Based on this year’s experience, we advise our colleagues and partners to monitor trends closely and respond to changes promptly, as well as to establish a legal presence in Brazil or find a reliable contractor already operating in this area.

Our key goals for the coming year include entering new markets in the webmaster segment, solidifying our status as a reliable contractor in the Brazilian market, and expanding sources for our in-house media buying teams.

Adkey.Agency

In 2024, technical team enhancement was the cornerstone of our growth. Transitioning from Android to PWA and iOS significantly optimized operations. SEO initiatives delivered tangible results, and we structured our workflows by automating key processes across all departments. This drastically reduced manual tasks and boosted overall team efficiency.

This year marked several milestones. We tripled our SEO volumes—a significant achievement. Average revenue per buyer increased by 40%, reflecting our improved performance. Furthermore, we introduced new approaches to creative development and app management. Over the year, we released 265 apps, a 55% increase from 2023.

The decline in the Android app market was a notable industry shift. Despite this, we adapted seamlessly, avoiding disruptions from Google updates through proactive preparation. While there were forecasts of potential results declines on Facebook, our preparedness ensured stable performance throughout the fall, matching summer outcomes.

For 2025, we recommend maintaining a work-life balance. More sports, travel, dog walks, fine dining, and enjoyable activities lead to greater success. Our ambition is to double our growth annually as we’ve consistently done. Priorities for the coming year include developing new traffic sources and investing in our team, who remain the cornerstone of our success.

Moon Partners

The key growth factor for our company in 2024 was HARD WORK. As the law of conservation of energy states, energy does not come from nowhere or disappear but only transforms. We invested our time, knowledge, ideas, and effort to the maximum, which resulted in a threefold financial growth of the business over the year.

At the start of the year, we implemented automated planning, creating a clear forecast for every business metric across departments, highlighting their interconnections and impacts. This was a significant step because it’s easier to move forward when you know where you’re going and have a clear route. We achieved growth across all key metrics!

Among the industry changes that had the greatest impact was the Google update, which significantly shifted the balance of traffic sources we rely on. In some months, the number of first-time deposits (FTDs) from PPC dropped by 30–33%. While things have now stabilized and even shown growth, we’ve gained valuable insights from this experience. Another notable trend is gamification for users, which I believe will become the leading trend in iGaming in 2025. Even now, it significantly enhances engagement and, consequently, the average spend per user.

My advice to colleagues and partners is: choose the right keys. If something converts worse than your competitors, find a new key rather than complaining about the lock. This principle applies both within the company and in partnerships.

The top priority remains GGR, and our goal is to triple it. Next year, we plan to expand our portfolio with new products, strengthen our focus on in-house traffic generation, and further develop our employee training academy, which I have high hopes for.

Key Takeaways from 2024

The outcomes of 2024 highlight that growth, adaptability, and innovation remain the foundation of success in the iGaming industry. Companies achieved remarkable results by focusing on:

• Investing in Teams: Professional development, process automation, and workforce expansion have proven essential for sustainable growth.
• Technological Advancements: The adoption of PWA, SEO initiatives, and innovative approaches to product development boosted efficiency and competitiveness.
• Market Adaptation: Navigating regulatory changes, such as the legalization of new regions like Brazil, and adapting to Google updates were critical challenges successfully overcome.
• Focus on Traffic: Increasing the share of organic traffic and leveraging new sources became pivotal drivers for user acquisition.

2024 demonstrated that readiness for change, long-term partnerships, and a commitment to innovation create a solid foundation for future success.

Conclusion

The year 2024 was a testament to the resilience and innovation of Already Media and our partners. Together, we navigated industry shifts, embraced new opportunities, and achieved remarkable results. From groundbreaking campaigns to expanding into new regions and embracing technological advancements, our collective efforts have laid a strong foundation for the year ahead.

As we look to 2025, we are energized by the possibilities that lie ahead. With ambitious goals, innovative strategies, and a steadfast commitment to excellence, we are ready to overcome new challenges and continue setting the pace in the iGaming industry. The future holds exciting opportunities, and we are eager to embark on this journey alongside our valued partners.