SiGMA Africa has grown into a must-attend event for the iGaming industry. From the start, it has drawn top names, eager newcomers, and everyone in between, making it one of the most exciting gatherings in the space. Every edition is packed with new connections, expert insights, and fresh industry trends.That are unbeatable elements, keeping attendees coming back for more.
Why Africa?
Africa is one of the hottest new markets for iGaming. With a young, mobile-savvy audience and internet access skyrocketing, the potential is massive. Betting and mobile gaming are leading the charge, and operators are moving fast to localize their platforms for different languages and cultures. Governments are also stepping in, setting up clearer regulations. All these steps make the African iGaming industry more attractive for serious investors.
SEO Potential in Africa: is there any “gold” to dig for?
The iGaming SEO landscape in Africa presents opportunities, with lower competition and high-growth potential. Compared to Tier1 markets, acquisition costs remain low, making it an attractive space for affiliates and operators. Brands leveraging multilingual SEO strategies—covering English, French, Swahili, and local dialects—are seeing significantly better engagement and conversion rates.
Search engine algorithms in Africa prioritize mobile-first indexing, given the region’s high mobile penetration. SEO strategies here must focus on local link-building, AI-powered content optimization, and adapting to evolving compliance requirements.
To get a comprehensive analysis of SEO trends 2025 and the potential of the African iGaming market, check out our Expert Talks: “SEO 2025 dramatic change: this is time for Africa” with Andrii Palyvoda, Project Development Director at Already Media.
SiGMA Africa 2023: Laying the Foundation
SiGMA Africa made its debut in Nairobi, Kenya, in January 2023, marking a moment of fame for the continent’s iGaming sector. The event brought together leaders of the industry, regulators, and investors to discuss Africa’s gaming landscape. Attendees benefited from expert insights on regulatory trends, technological advancements, and market expansion. The summit also provided extensive networking opportunities, setting the stage for future collaborations and the rapid growth of iGaming across Africa.
Sigma Africa 2024: Expanding the Reach
The 2024 edition took place from March 11th to 13th at the Sun Exhibits Integrated Resort in Cape Town, South Africa. The summit attracted over 2,500 delegates, featured 150+ speakers, and showcased 100+ exhibitors. Discussions ranged from mobile gaming trends to blockchain integration, reflecting the continent’s dynamic market.
Attendance and Event Growth Leading up to 2025
Each year, SiGMA Africa has seen a significant uptick in attendance. The 2023 event in Nairobi drew a substantial crowd, but the 2024 Cape Town summit surpassed expectations with over 2,500 delegates. This upward trajectory underscores Africa’s growing prominence in the global iGaming arena.
The 2025 edition is in full swing, marking the most ambitious installment yet. Running from March 10th to 12th at the GrandWest Complex, Market Hall in Cape Town, the event features an expanded conference, high-profile speakers, and a larger exhibition floor.
Among the speakers at Sigma Africa 2025:
- Weldon Koros: Director, Association of Gaming Regulators in Africa
- Jurgen Zammit: Head of External Relations, Malta Enterprise
- Valentina Bagniya: Chief Marketing Officer, SOFTSWISS
- Peter Mbugi: CEO, Betting Control and Licensing Board of Kenya
- Obinna Iwuno: President, SiBAN
- Charne Thompson: Founder & Director, Thompsons Legal Alliance
- John Maylam: Founder & CEO, J50 Ventures
- Dr. Fredrick Mbasi: Deputy Director, Betting Control and Licensing Board of Kenya
SiGMA Africa 2025: The Peak of iGaming in Africa
SiGMA Africa 2025 is happening right now and is bigger than ever. The event, running from March 10th to 12th at the GrandWest Complex in Cape Town, is packed with top-tier speakers, industry power players, and an exhibition floor buzzing with innovation.
Key Highlights of SiGMA Africa 2025 (Finishes March 12):
- SiGMA Africa Awards – The prestigious opening ceremony that celebrates iGaming and technology. Networking opportunities are included.
- Women in Gaming Initiative – The summit places a strong emphasis on diversity, with dedicated panels and mentorship programs actively highlighting the role of women in iGaming.
- Cutting-Edge Conferences – Topics will include AI in gaming, regulatory developments, fintech integration, and responsible gaming strategies targeted for Africa.
- Expanded Exhibition Space – Featuring leading industry players showcasing the latest innovations and trends shaping the African iGaming landscape.
- Exclusive Networking Events – A series of curated experiences, from VIP dinners to industry meetups, fostering connections between investors, operators, and affiliates.
Cape Town: The Perfect Backdrop for Innovation and Networking
Cape Town isn’t just a venue—it’s part of the experience that will last all year till the next SiGMA. Between panels and networking, attendees can soak up the breathtaking views from Table Mountain, explore the city’s rich history, or kick back at some of the best beaches in the country (adventurous and classy). World-class food, a buzzing nightlife, and plenty to see – this event is as much about the location as it is about the industry.
Conclusion
SiGMA Africa’s journey from 2023 to 2025 shows that the continent is eager for iGaming. Every SiGMA event here is better than the last. So 2025, undoubtedly, is set to solidify Africa’s position as a key player in the global iGaming industry.
